Nidhi Kasseran
ASSOCIATE OF MARKETING AND COMMUNICATIONSS
Prior to joining SPAIR, Nidhi was a Peer Leader under Sunway University Business School (SUBS). Currently, she is the External Vice President of Sunway International Business Society and the Vice Head of Course Representative Department at SUBS Student Concilium. Nidhi is also one of the Student Representatives of BSc (Hons) in International Business, managed by Sunway University Student Council.
Nidhi stands by the Formula of Universal Law by Immanuel Kant, "Act so that the maxim of your act could be made the principle of a universal law". She believes that everyone should consider this formula before dealing with individuals be it in a professional or personal space.
Marketing associates support the work of the marketing director. They help the director by handling day-to-day administrative tasks, including writing advertising copy, reporting on the results of each content marketing initiative, assisting with the development and implementation of brand marketing strategy, and posting social media content on various platforms with a creative mind to help build SPAIR’s brand identity from the inside out.